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2 October, 2025
Bárbara Ruiz-Bejarano, together with Jassim Salem Al Ansari and Abdullah Bin Ahmed Al Sada, after signing the agreement in Qatar.

Las Fuentes Foundation, QASD and Qatar promote cultural diplomacy

Agreement in Doha to build bridges between peoples, exchange experiences among experts and improve East-West connectivity

Two foundations, Las Fuentes and QASD, have presented to the Qatari Ministry of Foreign Affairs a proposal for collaboration to enhance cultural diplomacy and strengthen the ties of multilateral cooperation. At a recent meeting in Doha, Barbara Ruiz-Bejarano, representative of the Fundación Las Fuentes and Jassim Salem Al Ansari, secretary-general of Quality and Sustainable Development (QASD) Foundation, presented to the head of the Qatar Committee for the Alliance of Civilizations, Abdullah Bin Ahmed Al Sada, an exchange program with activities that would provide participants with a “broad vision of culture, society and current affairs in cultural diplomacy”.

The plan also includes the programming of events that allow for the sharing of experiences among experts and colleagues from different fields, as well as the establishment of cultural visits with meetings and conferences in a muslim-friendly environment. The aim is to exchange knowledge of Qatari and Andalusi cultures among the participants.

The proposal is produced under the umbrella of the United Nations Alliance of Civilizations (UNAOC), created in 2007 to promote dialogue, understanding and cooperation among cultures. The international organization, headed by former Spanish Foreign Minister Miguel Ángel Moratinos, has succeeded in connecting governments, legislators, local authorities, the media and civil society in the commitment to coexistence and understanding among peoples.

Las Fuentes Foundation, promotor of the Andalusi Medina Network , signed a memorandum with the Alliance of Civilizations in 2023 to promote diversity and combat intolerance; work to safeguard Andalusian heritage and contemporary Islamic sites; and foster intercultural dialogue.

The program designed by the Andalusi Medina Network and the QASD Foundation aims to offer professionals from both the public and private sectors a “truly immersive experience” that will help them reflect on how to improve the connection between East and West at a critical time that requires the strengthening of multilateralism and cooperation between cultures.

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Andalusi Medina Network Team

Dr. Bárbara Ruiz Bejarano. Director of Fundación Las Fuentes and Coordinator of the Medinas Network. PhD in Islamic Studies (University of Alicante). In recent years he has worked on European public policies on Islam, halal and Muslim Friendly tourism. He has extensive experience in European project management.

Dª. Isabel Romero. President of Fundación Las Fuentes Coming from the world of social research and marketing, she has more than 30 years of experience working in the strategic management of social entrepreneurship projects. Patron of WIEF (World Islamic Economic Forum) and is recognized as one of the fifty most influential women in Islamic Economics.

D. Aristoteles Moreno Villafaina. Journalist and graduate in Arabic Philology from the University of Granada. Almost 35 years of experience in different media (Agencia EFE, Europa Press, ABC, Público, El Correo de Andalucía, Canal Sur, Cordópolis, El Mundo, Cadena Ser or El Correo del Golfo). Content editor for the Medinas Network.

D. Asier Albistur. With a degree in Humanities and a micro-graduate degree in Spanish History, as well as a Masters in Business Administration (MBA) and in Communication for International Trade, he combines his passion for history and Andalusian heritage with his knowledge of strategy. Tour Leader of the cultural itineraries of the Medinas Network.

Dª. Pilar Fernández. Graduate in CC. Human. Commercial Manager of Fundación Las Fuentes.

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